Tom is the author of "Burn The Fat, Feed The Muscle" which is the #1 best selling diet and fitness ebook in the history of the Internet.
In fact, it's one of the best selling e-books on ANY subject in the history of the Internet ... And there's a reason why... It's because thousands of women and men of every age are burning off BODY FAT - not muscle or water weight - and they're doing it naturally, without supplements, pills or "magic potions," simply by using the proven, scientifically-accurate and common-sense advice found inside this amazing diet and fitness guidebook.
Tom Venuto, a respected fat loss expert, natural bodybuilder, and personal trainer, has not just pumped out yet another "diet program" into an already over-saturated market. Tom's Burn The Fat Program can be more accurately described as a "Fat Loss Bible." It is quite simply one of the most complete, detailed, and precise guides to fat loss you will ever read.
If you were just going to read one book on the subject of nutrition, Burn The Fat, Feed The Muscle would be the one I'd recommend.
You can check it out at: http://www.burnthefatprogram.com/
The Ultimate Fitness Success Essential:
1 Key to Sure-Fire Results
By Tom Venuto
The arguments continue to rage on. The big debate: What is the single most important factor in fitness success? I'm not talking about little tweaks that might improve your results a few percent, but absolute pre requisites that make or break you over the long haul. What is the ultimate essential? What is the sine qua non of every fitness transformation?
The Ultimate Key To Fitness Success
You've surely seen the forum discussions and blog comments that argue over the issue, maybe you've even been embroiled in them yourself:
"It's interval training!"
"It's weight lifting!"
"It's circuit training!"
"It's not just training – it's all about INTENSITY!"
"It's diet! Body transformation is 80% nutrition!"
"Lean protein is the key!"
"It's carbs – you have to cut the carbs if you want to get lean and healthy"
"Lifestyle is the key – you have to control stress, get your sleep, eat natural foods and keep toxins out of your body!"
And on and on and on these arguments go.
While all of these factors could be argued as important and some even essential, none of them is THE difference that makes the difference.
There's something else that must come first to make any diet or training program work.
Weight loss studies have started giving us some clues in recent years as the time-frame of the research has stretched beyond your typical "12 week transformation" period.
We already know that in the long run, most people regain the weight they lose from dieting, but some even greater distinctions have been made in the most recent studies.
For example, the Harvard study published in the February 26th edition of the New England Journal of Medicine earlier this year had newswires, forums and blogs buzzing, especially if they were loyal low carb or low fat themed sites.
In this large (811 subjects) two-year trial, subjects were assigned to diets with different ratios of protein, carbs and fat and were given reinforcement through group and individual counseling sessions.
All four groups lost weight, although the results were not very impressive: average weight loss was 6 kilos after 6 months and only 4 kilos at the end of the study.
The researchers said that the principal finding was that all the diets were equally "successful" in promoting clinically meaningful weight loss and maintenance over the course of two years.
Hmmmm. Imagine that. So after all that bickering back and forth about low carb vs high carb, it's not macronutrient ratios or composition of the diet program that's most important after all eh? In the big picture scheme of things, that certainly appears to be the case.
We would also probably be safe to extrapolate these types of findings to all the various training programs; almost any halfway-intelligent workout can work to some degree, but over an extended period, the average results aren't all that great, regardless of the training approach.
Even transformation contest winners relapse, and big losers become even bigger regainers. Only a small handful of people are truly successful for life.
So what does matter? And what is the secret of those who are successful at lasting health and body change?
Well, when it comes to the fat loss side of things, we could say that clearly calories matter. Low carb, high carb or anywhere in between, if you want to get leaner, a calorie deficit is an essential condition.
But let's not focus on the nutrition details. Let's pan back out to that bigger picture. What REALLY makes you successful, whether you want to lose fat, gain muscle or increase your level of fitness?
In the NEJM study, one factor was VERY strongly associated with success: Attendance to group counseling sessions. In fact, the researchers considered this a proxy for commitment to achieving weight loss goals and staying engaged in the program. In a word, I would call this accountability (or social support, if you want to pin down the type of accountability in this particular case).
Over the last few months, I have written at length about the power of accountability and there's little doubt that this could be a legitimate candidate as the ultimate success factor – or at least one of the factors that make a real difference.
This is one of the reasons I'm a huge advocate of accountability-based fitness and nutrition programs, personal training and the entire field of personal coaching.
But is that it? Accountability? I think we're getting warmer, but we need to drill down a bit deeper to try and articulate a foundational principle even more clearly.
An interesting statement was made in the NEJM research paper which echoed findings from previous studies:
"These findings together point to behavioral factors rather than macronutrient metabolism as the main influences on weight loss."
Aha! So now we have "accountability" and "behavioral factors" singled out as more important to your long term success than any particular diet program. In other words, it's not what diet you follow, it's what makes you follow your diet!
I would also contend that the same is true for exercise programs as well.
Some people may call this a "no duh" sort of conclusion, and yet the obviousness of this solution makes it no less true or important to teach and emphasize. Sometimes what's most obvious is the most glossed-over because it's taken for granted.
If behavior change is the crux of the matter, then the questions we must ask include:
•What makes lasting behavior change so difficult for most people?
•What factors are controlling your behavior?
•What creates lasting changes in your behavior?
Accountability provided by coaching or counseling is one answer, but unless you have a coach, counselor or trainer all the time for the rest of your life, or your coach teaches self-empowerment, then the presence of this external accountability will define the limits of your success.
In the end, the buck stops with you. You must accept personal responsibility for your success. You must develop and use your personal power.
Peak performance coach Anthony Robbins has a great definition for personal power. He said that "personal power is the ability to take action."
And THAT excellent definition leads us right into the real ultimate success factor:
THE ULTIMATE KEY TO FITNESS SUCCESS IS YOUR ABILITY TO MOTIVATE YOURSELF TO TAKE CONSISTENT ACTION AND CHANGE YOUR HABITUAL BEHAVIORS.
Diet, training and lifestyle are unquestionably important, but what's more important than which specific nutrition or training plan you choose is whether you have the ability to put them into action consistently.
The MOTIVATION to ACT is the ultimate key to success.
I'm sad to say that this is also the single most neglected aspect of achieving health and fitness success. In fact, motivation is often the subject of ridicule.
The critics dismiss anything that reeks of self-help as Pollyanna or psycho-babble and say, "Just take action and get it done." Yes exactly. That is the solution. It's also the problem.
Most people have chosen a plan of action but fail to act on it. They don't get it done. They don't follow through. They don't stick with it. It's not enough to tell your clients that action is the key – you must understand the psychology behind action. What makes a doer a doer?
In all the peak performers I have ever met in my lifetime, every one of them understood that self-motivation was responsible for driving behavior, creating action, changing habits and... GETTING RESULTS!
That's why I've been studying and teaching the psychology of motivation for more than 20 years, right alongside my studies of exercise physiology and nutritional science.
A big part of the future of fitness lies in "mental training". Not as a replacement for physical training or nutrition, but as the perfect companion to them.
Make no mistake: This is not some kind of magic that replaces an intelligent, effective approach to nutrition and training. In fact, I suppose if you were totally motivated to follow a lousy program, that might be no better (or even worse) than not being motivated at all!
The point is, you must master the mental strategies, in order that good physical strategies will be carried out to the max.
If you'd like to discover the mental training secrets of the doers and join the peak performers, then you can sign up for my Burn The Fat Inner Circle at:
In this elite fat loss club you'll learn...
•My personal approach to motivation and working out consistently for the last 26 years.
•Goal setting: the master skill of success & starting point of motivation
•How to harness your subconscious mind power to create effortless change
•Framing: transforming your life with the power of perspective
•The theater of your mind: visualization secrets for peak performance
•Self image secrets and how to stop self-sabotage
•Motivational propulsion systems: How to mentally turbo-charge or "rocket-boost" any program
•Success semantics: How words can transform your body, your health and your life.
•How to end emotional eating: get control over the most common cause of diet failure
•Motivation and your environment: How small changes in your surroundings lead to big changes in results
If you go to http://www.BurnTheFatProgram.com and listen to some of the success story audios, and read some of the testimonials, you will hear over and over again, that many of our most successful clients said it was the information on goal setting and motivation found in our Burn The Fat program that was the first and most important key to their success.
We are now building on that foundation with these new lessons in our Burn The Fat Inner Circle.
If you've ever had a hard time making long term changes in your behaviors, if you've ever gone on a diet only to fall right back into your old patterns in just months or weeks (or even days!), if you've ever had difficulty breaking bad habits, then http://www.BurnTheFatInsider.com is for you.
Your friend and coach,
Tom Venuto, author of
Burn The Fat, Feed The Muscle
Would you like to get a head start on getting powerfully motivated to achieve every health, fitness, or body transformation goal you set? Grab a copy of Burn The Fat, Feed The Muscle (BFFM) and go straight to chapter one. If you already own BFFM, go back to chapter one for a review and also be sure to check out the newest membership programs now available at our members-only Burn The Fat Inner Circle.